SEO usually fails at the foundation: slow pages, badly built sites, generic strategies. I do both: I hand-code your site and rank it on Google.
B2B SEO consultant for companies that compete for high-value clients in the US and Latin America
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Technical SEO consulting with the foundation most agencies don't control
In short: Julián Franco is a B2B and SaaS SEO consultant, doing SEO professionally since 2016, for companies and professionals selling into the US and Latin America. The same person runs the technical diagnostic, writes the code and executes the strategy. For a B2B SaaS, the technical fixes took organic traffic from 220 to more than 800 monthly visits by the second month.
SEO consultant with no lock-in: month-to-month contract and results measured in leads
Honest SEO, measured in clients →
- No lock-in contracts — Results renew the contract, not the fine print
- No empty reports — We measure contacts and clients, not just visits
- No tactics Google penalizes — Nothing that breaks Google's spam policies
- Strategy for YOUR market — The US, Latin America, or both
- Real technical foundation — Code and SEO come from the same hands
SEO consultant or SEO agency: what changes when one person answers for the results
With an independent SEO consultant you always talk to the person doing the work: the same one who writes the code, sets the strategy and reports to you. The table compares the traditional agency model with my SEO consulting.
| Traditional agencies | Their "results" | My approach |
|---|---|---|
| Generic SEO for everyone | ▪️ Irrelevant rankings ▪️ Traffic that doesn't convert ▪️ Reports with no sales | Strategy by market and competition Keywords with buying intent ROI measured in clients |
| SEO on pages they don't control | ▪️ Slow sites ▪️ Technical limitations ▪️ "That can't be touched" | Custom, optimized code Speed measurable on PageSpeed Full control of every detail |
| Promises with no dates | ▪️ "6-12 months" ▪️ "It depends" ▪️ "It's a process" | Clear timeline in writing Measurable milestones Month-to-month contract: cancel if it's not working |
SaaS and B2B SEO consultant for US companies: remote work across time zones
Julián Franco works remotely with B2B and SaaS companies in the US and Latin America: the diagnostic, meetings and deliverables happen over video calls, on the same month-to-month contract.
Technical SEO audit first: indexing, speed and structured data before any keyword
In short: Julián Franco's SEO consulting always starts with the site's technical foundation: crawling, indexing, speed, structure and structured data. Google can only show pages it is able to crawl and index (as Google explains). That's why the first thing I always review is your site's technical foundation, before writing content or targeting a keyword. In the B2B SaaS case, the bottleneck was 302 redirects instead of 301s, indexing that mixed public and private pages, and incomplete structured data.
Large companies rarely let an outside consultant touch their site directly, and I adapt to that: I either execute the changes myself or hand your dev team the exact specifications. But for me to be accountable for results, working together comes with two conditions. Those two conditions protect your investment.
Two conditions for hiring the SEO consulting: apply the technical changes and the UX changes
Willingness to make technical SEO changes. That's exactly what you're hiring me for. If the foundation isn't fixed — speed, indexation, structure, structured data — no content or link-building pays off. I explain every change in business language, but the change has to ship.
Willingness to make UX and UI changes. I don't just want to grow your visits — I want that traffic to turn into sales, leads, and calls. When visits go up, your results should go up too, not just your report. Traffic that doesn't convert is vanity, and that's not what you're paying for.
When a client comes in with that mindset, two things happen: they get measurable results for their business, and I gain a client who stays for years. That's the only kind of relationship I'm interested in building.
SEO case studies: 74 to 2,495 monthly Google clicks in healthcare and 220 to more than 800 visits for a B2B SaaS
Every number has a name and a documented case:
- ✅ Dr. Tatiana Leal: 3,000+ monthly visits and top 5 on Google for her key procedures
- ✅ B2B SaaS: organic traffic from 220 to more than 800 monthly visits and citations in AI answers
- ✅ ALMO Clinic: from 74 to 2,495 Google clicks a month between July 2025 and September 2026 (Search Console)
- ✅ Ideas Colombia: from 9 to 209 Google clicks a month between June and September 2026, with visits arriving from AI assistants
- ✅ SIA Colombia: SEO consulting without touching the code, with 121 URLs crawled, 57 keywords in 11 clusters and a 25-URL architecture ready to execute
"We needed to reach international patients and Julian understood exactly what we wanted. In 6 months we already have visitors from the United States and WhatsApp doesn't stop ringing. The investment has paid for itself."
ALMO Clinic
The difference? I don't do SEO on top of broken pages. Technical foundation first, then rankings.
Hourly, monthly, or bilingual for the US market — scope defined with you
The exact investment comes from a written proposal, after the diagnostic
No bought links and no paying for rankings: the SEO I don't do on your site
- ❌ I don't buy links. Google's spam policies treat them as manipulation, and they can make your site lose rankings or drop out of results.
- ❌ I don't promise the #1 spot. Google's guide to hiring an SEO warns that no one can guarantee a #1 ranking on Google.
- ❌ I don't charge for rankings. I charge for a strategy measured in leads and clients.
SEO consulting with my own code, client-level measurement and monthly transparency
✅ My own technical foundation: clean, fast code — half of successful SEO. ✅ Content that converts, not empty traffic. ✅ Strategy by market: the US, Latin America, or the corridor between them. ✅ Business-level measurement: contacts and clients, not vanity metrics. ✅ Full transparency: you know exactly what I'm doing every month.
The full step-by-step process is on How We Work, and my verifiable guarantees are on the guarantees page.
If you also need the website, see how much a website costs in Colombia and which fees come every year. My background and track record since 2016 are on who Julián Franco is.
B2B SEO consultant FAQ: cost, timelines and guarantees
How much does a B2B SEO consultant cost?
The exact scope — and the investment that goes with it — is defined in a written proposal after the diagnostic (which is free), never before. No lock-in contracts. Book a call and let's talk about your actual project, not a generic rate. My hourly rate is public on my Upwork profile, so you can check it before we talk.
Should I hire an SEO consultant or an SEO agency?
An SEO consultant fits if you want to talk to the person who executes, with no middle layer, and if your site needs technical changes as well as content: I do both. An agency fits if you need a large team producing a lot of content at once.
What does the SEO consulting include?
Julián Franco's SEO consulting includes a technical and keyword diagnostic, a URL architecture prioritized by search intent, and a brief per URL with keyword, title, meta description, H1, schema and FAQs. For SIA Colombia that meant 121 URLs crawled, 57 keywords in 11 clusters and a 25-URL plan. The monthly plan covers all the technical SEO, on-page SEO and content work the site needs.
How long until I see results?
Initial results: 30-60 days.
Significant results: 3-6 months.
Market leadership: 6-12 months.
From day 1 you'll see improvements in speed and user experience, and from month 1 we'll be competing for your personal or company brand. In the documented cases, the B2B SaaS quadrupled its organic traffic by month 2, Dr. Tatiana Leal reached Google's top 5 in month 3 and Italgel reached about 1,000 visits in month 4.
Why does your SEO service include web development?
Because SEO fails when the technical foundation is broken. I hand-code sites that load in under 2 seconds and control every technical detail an outsourced agency can't touch. If your current site doesn't measure up, I rebuild it before ranking it.
Do you work with companies that won't let you touch their site directly?
Yes. With large companies I adapt to their workflow: I either execute the changes myself or hand their dev team the exact technical specifications. The only condition is a willingness to implement my technical SEO changes (what you're hiring me for) and my UX/UI changes (so more visits turn into sales and leads, not just a bigger report). That's the foundation I build years-long relationships on.
How do I verify an SEO consultant's experience before hiring?
Google recommends asking any SEO for examples of their past work and their clients' experience (Google Search Central guide). Julián Franco has done SEO professionally since 2016: his case studies are on this site with numbers, you can ask for direct client references, and his ratings are public on Upwork.
What if I don't see results?
I work on month-to-month contracts. If you don't see measurable progress, cancel whenever you want. That's how confident I am in my work: results are what renew the contract.
Book a call with your SEO consultant: a diagnostic before any proposal
No more one-sided contracts. No more empty reports. No more broken promises.
Just honest SEO strategy that generates real clients for your business, in the US, Latin America, or whichever market you choose to win.
Book your SEO diagnosticThe diagnostic call is free and has no time limit. After that, a month-to-month contract: if you don't see measurable progress, cancel whenever you want.