SEO for a corporate events company in Bogotá, with visits from ChatGPT and other AI assistants

Decision 1 · Architecture

Pages per service and per city for Bogotá, Medellín and Cali: from 9 to 209 Google clicks a month

Ideas Colombia went from 9 Google clicks in June 2026 to 209 in September, after Julián Franco rebuilt its site in Jekyll with reusable components and one URL per service and per city. Today the site publishes 48 URLs: service pages, pages for Bogotá, Medellín and Cali, 26 blog posts and 6 of the company's own case studies. In August the H1, H2 and H3 headings were rewritten around the keyword each page has to win.

Month (2026)	Google clicks
June	9
July	59
August	127
September	209

In September those 209 clicks came from 9,034 impressions at an average position of 8.8. In June there had been 548 impressions at position 18.8.

Search (in Spanish)	Google result
eventos empresariales fin de año (corporate year-end events)	Average position 3.4, 21.6% CTR
lugares para fiesta de fin de año empresarial bogotá (venues for a corporate year-end party in Bogotá)	Average position 4.7, 148 impressions

Of the 524 clicks in the last quarter, 43 came from branded searches ("grupo ideas", "ideas colombia"). The rest came from service searches and the blog.

Source: Search Console for grupoideas.co, retrieved October 24, 2026. Monthly clicks from June to September 2026; searches and quarter from July 23 to October 20, 2026.

Decision 2 · Speed

The 9 hero photos stopped downloading on mobile: PageSpeed scored 70/100 with a 5.1 s LCP

The Ideas Colombia site scored 70 out of 100 on PageSpeed on June 25, 2026, with a 5.1-second LCP and 160 ms of total blocking time. One of the causes was the hero: it had 9 photos that phones downloaded even though they were hidden. That loading was fixed on July 4.

In July the site moved from GitHub Pages to Netlify to set security and cache headers.

Decision 3 · AI search

40 to 60-word summaries, llms.txt and quotes for AI agents: from 19 to 101 sessions from AI assistants

Ideas Colombia went from 19 to 101 sessions from AI assistants in 90 days, according to GA4. A paragraph that answers on its own is easier for an AI assistant to cite, so the 10 service and city pages open with a 40 to 60-word "In short:" block right below the H1. In July the site published an llms.txt file, which describes the site for language models, and a WebMCP tool that lets an AI agent fill in the quote request. On August 20 an AEO audit cross-checked Search Console and GA4 to see which pages get that traffic.

Metric (GA4)	May 20 – Aug 20, 2026	Jul 23 – Oct 20, 2026
Sessions from AI assistants	19	101
Organic sessions	157	670
Average session duration from AI	6:29 min	2:54 min

Source: GA4 for grupoideas.co, "AI Assistant" channel. First period taken from the AEO audit of August 20, 2026; second period retrieved October 24, 2026. In the first one, 18 of the 19 sessions came from chatgpt.com and 1 from Gemini.

Sessions from AI assistants grew fivefold, and the average session duration dropped from 6:29 to 2:54 minutes.

Decision 4 · Quotes

A form that opens WhatsApp with the event type and headcount: 69 requests in 90 days

Ideas Colombia received 69 WhatsApp quote requests between July 23 and October 20, 2026. To quote a corporate event, its sales team needs to know what kind of event it is and for how many people, so the site's form asks for name, event type, number of people and email; it saves the request to a Google Sheet and opens WhatsApp with that message already written. The conversation starts with the details needed to quote.

GA4 event	What it measures	Jul 23 – Oct 20, 2026
lead_whatsapp_enviado	Quote forms sent to WhatsApp	69
whatsapp_click	Clicks on WhatsApp buttons	130