SEO and a hand-coded website for an aesthetic medicine doctor in Bogotá

Decision 1 · Vendor independence

A static Jekyll site with 841 commits of history: it can move to another provider without being rebuilt

Dr. Tatiana Leal's website was rebuilt in April 2025 and has added up 841 commits through October 2026. After she lost 7 years of content with a WordPress vendor, Julián Franco rebuilt it in Jekyll and published it on Netlify: static files, with no database, and every change recorded in the repository history.

Old URLs weren't lost: the site keeps 423 permanent 301 redirects, including the home page, which moved from /es/ to the domain root in June 2025.

In desktop Lighthouse, four of the site's URLs score 98 to 100 for performance, 100 for SEO, with an LCP of 0.55 to 1.14 s (measured October 24, 2026).

Decision 2 · Bilingual content

287 URLs in Spanish and English: 183 articles and 103 treatment and technology pages

Dr. Tatiana Leal's website has 287 URLs in its sitemaps: 91 articles in Spanish, 92 in English and 103 treatment and technology pages across both languages. Patients search for the treatment before the doctor's name (price, reviews, risks), and the articles answer those questions. The English home page was added in July 2026.

Metric	Sep 2025	Sep 2026
Clicks from Google	1,968	4,569
Impressions	83,165	286,426
Average position	12.8	7.1

Source: Search Console for dratatianaleal.com, retrieved October 24, 2026. The query returns no data before June 2025.

Decision 3 · Weekly SEO

SEO reviewed every week in Search Console and GA4: 32 treatment searches in the top 5

In September 2026 Dr. Tatiana Leal's website had 32 non-branded searches, with 100 or more impressions, in Google's top 5. Every week, Search Console queries are cross-checked with GA4 WhatsApp clicks to decide which treatment page to strengthen, which article to update and which URL to redirect.

Search (in Spanish)	Average position
neuronox precio	2.8
sculptra opiniones	3.4
sculptra precio	3.5
radiesse precio	4.5

Source: Search Console for dratatianaleal.com, September 2026.

Between December 2025 and October 2026, 340 to 511 people a month clicked WhatsApp on the website (GA4). Between July and September 2026, GA4 also recorded 301 sessions from AI assistants.