2009
Started in web development
15+ years studying and applying web technology
I’ve studied web development since 2009. Since 2016 I’ve practiced it seriously, professionally. This is my story.
Julián Franco, Web Developer & SEO Consultant
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I'm not a traditional agency. I'm the person accountable for your project.
When you hire me, you don't talk to an account executive or get reports from someone who never touched your project. I talk to you, I build your site, and I run your strategy myself. On projects that need more volume, I bring in writers and specialists I trust, but direction and accountability are never delegated.
That creates a level of accountability few agencies can match. My clients know it: most of them hand me their entire digital strategy.
Web development since 2009. Professional SEO since 2016.
15+ projects, no WordPress
- Clean code, no WordPress — Fast, secure sites that you own
- SEO with real results — SEO Master's degree from Dean Romero & Dani Yamares (3rd edition)
- Certified training — Semantic HTML and advanced CSS from the W3C
My story in web development
Learning since 2009. Practicing it seriously since 2016.
I started studying web development in 2009. It didn't take long to realize something very few developers admit: a pretty website nobody can find is worthless.
That's why in 2016 I started practicing professional SEO. Not with just any course: I enrolled in the SEO Master's degree from Dean Romero & Dani Yamares (3rd edition), one of the most complete programs in the Spanish-speaking market, focused on niche, agency, and local SEO.
Since then I've combined technical web development with SEO strategy to offer something few people know how to do together. The result: clients who hand me everything.
Training and credentials
I don't study to collect diplomas. I study to apply it immediately to my clients' projects.
| Training | Institution | Practical application |
|---|---|---|
| SEO Master's degree (3rd edition) | Dean Romero & Dani Yamares | Niche, agency, and local SEO |
| Semantic HTML and advanced CSS | W3C | Accessible, semantic, fast code |
| Programming and development | Platzi | Fundamentals applied to real projects |
| Self-taught web development | Practicing since 2009 | 15+ hand-coded sites built |
What sets my work apart
2016
Professional SEO
Ranking real businesses with documented results
15+
Projects, no WordPress
Clean code, no vulnerable plugins, no monthly costs
100%
Repeat clients
Most come through referrals and hand me their entire digital strategy
Why my clients trust me with everything
Accountability isn't taught in any course
I work with business owners, and that teaches something no marketing manual can: what it feels like when the business is yours, when the customer doesn't show up, when a bad digital decision has real consequences.
I constantly read about entrepreneurship, leadership, productivity, finance, and marketing strategy, and I apply all of it directly to the digital strategies I design for my clients. An SEO consultant who doesn't understand business is just a keyword technician.
Today I work with clients in Colombia and the United States. My track record is public: I have an Upwork profile with ratings anyone can check, unedited and unfiltered. Over more than 10 years I taught myself English until I could work fluently in it. The same method I apply to SEO: learn, practice, improve.
See my projects"I don't just study — I test things to sharpen my skills. Everything I learn goes straight to work for my clients."
Julián Franco — Web Developer & SEO Consultant
Clinics, B2B companies and agencies that trusted me with their website: 12 measured case studies
Aesthetic clinic · Bogotá
34x Google clicks a month: from 74 to 2,495
Bilingual website and SEO for a plastic surgery clinic in Bogotá
A hand-coded site in Spanish and English: 221 people clicked WhatsApp and 392 users came from the US in September 2026.
Aesthetic medicine · Bogotá
4,569 Google clicks a month
SEO and a hand-coded website for an aesthetic medicine doctor in Bogotá
She lost 7 years of content with her WordPress vendor. Today she has a hand-coded, bilingual website that doesn't depend on WordPress.
Industrial B2B · Bogotá
2,159 WhatsApp clicks from the website
B2B website for an ice cream supplies distributor
From WordPress to a hand-coded site with a catalog and WhatsApp on every product page: 2,159 WhatsApp clicks in 9 months, measured in GA4.
Ready to work together?
No lock-in contracts
I don't work with everyone. I work with people who want real results and are willing to build something solid. If that's you, message me.
Book a call You can also email me at contacto@juli.com.co