Case study · B2B SaaS
3.6x organic traffic Month 2
Three technical SEO fixes, zero new articles: organic traffic went from 220 to more than 800 visits a month in two months.
I want a technical SEO audit 
This case proves the usefulness-over-looks guarantee
Starting point
The platform sells B2B software in the United States and the United Kingdom. It had a solid product and published articles, but organic traffic was stuck at 220 visits a month. The technical review found three blockers: 302 redirects where 301s belonged, indexing that mixed public and private pages, and incomplete structured data.
The B2B SaaS had 220 organic visits a month and articles already published, so Julián Franco ruled out writing more content until the technical layer was reviewed. The first issue was the redirects: they were 302s, which tell Google the change is temporary. They were switched to permanent 301s, so Google treats the new URL as the final one.
The B2B SaaS had private pages indexed on Google alongside public ones, the second of its three technical blockers. After the indexing cleanup, only the pages a B2B buyer should find stayed in the index.
The B2B SaaS went from 220 to more than 800 organic visits a month two months after the three fixes, and the third one was structured data: it was incomplete, so a Schema.org graph was built to connect the author, the service and the organization. The site also started appearing as a cited source in Copilot and ChatGPT answers. The client reported that several recent leads said they found the brand through ChatGPT.
This case shows how I run B2B SEO consulting: technical foundation first, content second.
Timeline
302 redirects instead of 301, messy indexing that mixed public and private pages, incomplete structured data
Permanent 301s, indexing cleanup, a Schema.org graph connecting author, service and organization
Organic traffic from 220 to more than 800 monthly visits and the site started appearing as a cited source in AI answers (Copilot/ChatGPT), with leads saying that's where they found it
The result
Two months after the fixes, organic traffic went from 220 to more than 800 visits a month (3.6x), with no new content published. The site started appearing as a cited source in Copilot and ChatGPT answers, and the client reported leads who said they had found the brand through ChatGPT.
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