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4,569 Google clicks a month
SEO and a hand-coded website for an aesthetic medicine doctor in Bogotá
She lost 7 years of content with her WordPress vendor. Today she has a hand-coded, bilingual website that doesn't depend on WordPress.
Case study · Aesthetic clinic · Bogotá
Bilingual clinic website and SEO for a plastic surgery practice in Bogotá
34x Google clicks a month: from 74 to 2,495 Jul 2025 → Sep 2026 · Search Console
A hand-coded site in Spanish and English: 221 people clicked WhatsApp and 392 users came from the US in September 2026.
I want a bilingual site like this 
This case proves the usefulness-over-looks guarantee
Results of ALMO Clinic's bilingual website in Search Console and GA4, Jul 2025 – Sep 2026
- Google clicks a month: from 74 to 2,495
- 34x
- Jul 2025 → Sep 2026 · Search Console
- people a month clicked WhatsApp
- 221
- Before: 53
- Jan → Sep 2026 · GA4
- US users a month
- 392
- Before: 35
- Jul 2025 → Sep 2026 · GA4
- sessions from AI assistants
- 916
- Jul – Sep 2026 · GA4
- Industry
- Plastic surgery, aesthetic medicine and dermatology
- City
- Bogotá
- Services
- Medical website design · SEO consulting
- Year
- 2025
- Technology
- Jekyll · Netlify · GA4
- Live site
- almoclinic.com
Starting point
A plastic surgery clinic in Bogotá with 74 Google clicks a month and US patients searching in English
ALMO Clinic offers plastic surgery, aesthetic medicine, dermatology and a medical spa in Bogotá, and wanted to reach US patients who search in English too. Work on the hand-coded site started in May 2025. In July 2025, its first full month in Search Console, it got 74 clicks from Google with an average position of 33.9. It had to show up for procedure and price searches in both languages and turn those visits into WhatsApp conversations.
Decision 1 · Bilingual architecture
One site with /es/ and /en/: 100 service pages in Spanish and 92 in English
ALMO Clinic's website is a single Jekyll site with about 380 URLs in two languages: 100 service pages and 82 articles in Spanish, 92 service pages and 80 articles in English. Julián Franco started building it in May 2025; the clinic needed to reach patients in Bogotá and in the United States without running two websites, so each language has its own procedure pages.
The English contact page went live in August 2025. In January 2026 the URLs moved to a category structure, with canonicals and redirects so nothing already on Google was lost.
| US demand | Figure | Period | Source |
|---|---|---|---|
| US users a month | 35 → 392 | Jul 2025 → Sep 2026 | GA4 |
| Google clicks from the US | 497 | Jul – Sep 2026 | Search Console |
| Clicks to English pages (/en/) | 1,228 of 6,928 (18%) | Jul – Sep 2026 | Search Console |
| US people who clicked WhatsApp | 51 | Jul – Sep 2026 | GA4 |
Source: GA4 and Search Console for almoclinic.com, retrieved October 24, 2026.
Decision 2 · Pages that convert
Spanish service pages turn 13.3% of their sessions into WhatsApp clicks, against 2.7% for the blog
At ALMO Clinic, Spanish service pages turned 13.3% of their sessions into WhatsApp clicks between July 13 and October 11, 2026; the Spanish blog, 2.7%. WhatsApp is the site's only key event, tracked in GA4 and attributed to the landing page of each session, so it shows which type of page brings conversations and which only brings sessions:
| Page type | Sessions | WhatsApp clicks | Clicks / sessions |
|---|---|---|---|
| Home, Spanish | 1,203 | 205 | 17.0% |
| Services, Spanish | 2,070 | 275 | 13.3% |
| Prices, Spanish | 2,368 | 157 | 6.6% |
| Services, English | 846 | 49 | 5.8% |
| Blog, Spanish | 2,402 | 66 | 2.7% |
| Blog, English | 1,706 | 13 | 0.8% |
Source: GA4 for almoclinic.com, July 13 to October 11, 2026 (funnel analysis dated October 14, 2026). A WhatsApp click opens the conversation; it doesn't guarantee the message is sent.
Spanish price pages get almost as many Google clicks as the blog (1,990 against 2,070 in the same period) and convert more than twice as well. In August and September 2026 about 360 hand-written prices moved to a single source, so a price change updates across the whole site at once.
Decision 3 · Price searches and AI assistants
50 non-branded procedure searches in the top 5 and 916 sessions from AI assistants in one quarter
In September 2026 ALMO Clinic had 50 non-branded searches, with 100 or more impressions, in Google's top 5. These three ask about the price of a procedure in Colombia:
| Search (in Spanish) | Average position |
|---|---|
| láser fraccionado co2 precio en colombia | 1.7 |
| cirugia de senos precio en colombia | 2.5 |
| cuanto vale una lipo en colombia | 3.8 |
Source: Search Console for almoclinic.com, September 2026.
Between July and September 2026 GA4 recorded 916 sessions from the AI assistants channel (974 in the 90 days up to October 11).
Timeline
From the first commit in May 2025 to 2,495 Google clicks in September 2026
- May 2025
First commit of ALMO Clinic's bilingual site, May 1, 2025
Julián Franco started the new Jekyll site on May 1, 2025
- Jul 2025
Average position of 33.9 in the first full month in Search Console
74 Google clicks, 3,462 impressions and an average position of 33.9
- Jan 2026
Category URLs and WhatsApp tracking
Migration to hierarchical category URLs with canonicals and redirects, and WhatsApp clicks tracked in GA4 as the key event
- Aug – Sep 2026
Redesign with CSS primitives and prices in a single source
About 360 hand-written prices moved to a single source, and content was refreshed in batches
- Sep 2026
2,495 Google clicks in the month
An average position of 7.5, 221 people clicking WhatsApp and 392 users from the United States
The result
From 74 to 2,495 Google clicks a month in 14 months, and 221 people a month on WhatsApp
Google clicks to almoclinic.com went from 74 in July 2025 to 2,495 in September 2026 (34x, Search Console), impressions from 3,462 to 194,695 and the average position from 33.9 to 7.5. In GA4, 221 people clicked WhatsApp in September 2026 and 243 between October 1 and 22. Between July 13 and October 11, 2026 the site recorded 788 WhatsApp clicks.
We needed to reach international patients and Julian understood exactly what we wanted. In 6 months we already have visitors from the United States and WhatsApp doesn't stop ringing. The investment has paid for itself.
The ALMO Clinic website on desktop and mobile
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