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    Case study · Auto repair shop · Bogotá

    Auto repair shop website for a diesel turbocharger lab in Bogotá

    4 → 413 organic visits a month, Ubersuggest estimate Oct 2024 → Apr 2026 · Ubersuggest

    From WordPress to a hand-coded site with pages by truck brand: from 4 to 413 organic visits a month at their peak, April 2026, per Ubersuggest.

    I want a site like this for my shop

    Julián Franco This case proves the security guarantee

    Front of the Turbo Diesel de Colombia GD lab in Bogotá: white gate and sign with the logo and phone numbers

    Turbo Diesel de Colombia GD: from 4 to 413 estimated organic visits a month and 25 WhatsApp clicks in October 2025

    organic visits a month, Ubersuggest estimate
    413
    Before: 4
    Oct 2024 → Apr 2026 · Ubersuggest
    keywords ranking on Google, Ubersuggest estimate
    131
    Before: 16
    Oct 2024 → Feb 2026 · Ubersuggest
    WhatsApp button clicks in one month
    25
    Oct 2025 · October 2025 invoice (client's GA4)
    old WordPress URLs redirected
    24
    Jan 2025 · site repository
    Industry
    Turbocharger and diesel systems lab
    City
    Bogotá
    Services
    Hand-coded web development · SEO consulting
    Year
    2024
    Technology
    Jekyll · Google Tag Manager · GA4
    Live site
    turbodieseldecolombiagd.com

    Starting point

    A turbocharger lab in business since 2007 and a WordPress site still publishing demo pages

    Turbo Diesel de Colombia GD has repaired, rebuilt and serviced turbochargers and diesel systems in Bogotá since 2007, for individual owners and fleets. Its previous site ran on WordPress and was still publishing theme demo pages (“hello world”, “delivery services”, “investment”) next to its service pages. Someone looking to repair the turbo on a Chevrolet NPR or a Hino truck needs to land on a page about their truck and message the shop on WhatsApp from there.

    Decision 1 · Migration

    From WordPress to static files with 24 redirects, including the theme demo pages and /wp-admin

    Turbo Diesel de Colombia GD's new site was built in Jekyll starting in October 2024 on the lab's domain. In January 2025 every URL left by the previous WordPress site (author pages, categories, demo posts like "hello world" and the /wp-admin path) was redirected to a real page on the new site: that's 24 redirects, versioned in the repository.

    Without WordPress there are no plugins to update, no database and no exposed admin panel: the site is static files.

    Decision 2 · Services and content

    10 service pages, 4 of them by truck brand, and 25 articles for owners deciding whether to repair or replace

    Besides the general services, Turbo Diesel de Colombia GD has its own pages by truck brand:

    • Services: diagnostics, repair, maintenance, specialized services, fleets and businesses, and turbo parts in Bogotá.
    • By brand: Chevrolet NPR, Hyundai and Foton, International and Kenworth, Toyota and Hino.

    Between December 2025 and March 2026 the blog added commercial-intent articles: prices, warranty, original versus aftermarket turbos and when it pays to repair or replace. Today there are 25 articles and 42 URLs in the sitemap.

    Metric October 2024 Peak
    Organic visits a month (estimate)4413, April 2026
    Keywords ranking on Google16131, February 2026

    Source: Ubersuggest, Colombia, retrieved October 24, 2026. These are the tool's estimates, not Search Console data.

    Timeline

    From WordPress to 25 articles: the lab's site from October 2024 to March 2026

    1. Oct 2024

      Jekyll site and service pages on turbodieseldecolombiagd.com

      A new Jekyll site on the final domain and the lab's first service pages

    2. Dec 2024

      Technical blog on turbochargers and diesel systems

      A section of technical articles about turbochargers and diesel systems

    3. Jan 2025

      24 redirects from WordPress

      Every old URL, including the theme demo pages and /wp-admin, points to a real page on the new site

    4. Oct 2025

      25 WhatsApp clicks in October 2025

      The WhatsApp button is tracked as an event: 25 clicks that month

    5. Dec 2025 – Mar 2026

      Prices, warranty and repair or replace: the blog reaches 25 articles

      Prices, warranty, original versus aftermarket turbos and when to repair or replace: the blog reached 25 articles

    The result

    From 4 to 413 organic visits a month (Ubersuggest) and 25 WhatsApp clicks measured in one month

    Turbo Diesel de Colombia GD went, according to Ubersuggest, from 4 organic visits a month in October 2024 to 413 in April 2026, and from 16 to 131 ranking keywords between October 2024 and February 2026. These are estimates: there’s no Search Console access for this domain. The direct measurement is the WhatsApp button: 25 clicks in October 2025, recorded in the client’s GA4 and reported on that month’s invoice.

    After wasting time and money on a website that didn't work, I found this solution. My site now converts like never before, and best of all, I have no additional monthly costs.

    Cristóbal, Director

    The Turbo Diesel de Colombia GD website on desktop and mobile

    turbodieseldecolombiagd.com home page on desktop: “Turbo en Colombia: Reparación y mantenimiento especializado en Bogotá” headline, red “Agenda tu revisión” button and a disassembled turbo
    turbodieseldecolombiagd.com home page on mobile: logo, headline about turbo repair in Bogotá and a 30-minute diagnosis notice
    Five team members in dark overalls in front of a pickup with its hood open in the workshop, next to a dog and a “Te esperamos” sign

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