B2B website for an ice cream shop supplies and machinery distributor in Bogotá

Decision 1 · Migration

From WordPress to Jekyll on the same domain, with 20 redirects from old URLs

In September 2025 Julián Franco migrated Italgel's site from WordPress with Elementor to Jekyll, on the same italgel.com.co domain. The WordPress URLs (Elementor, author and contact pages) and the ones renamed later were redirected to their new equivalent: 20 redirects versioned in the repository, built as instant redirects because GitHub Pages doesn't serve 301 codes. Google treats that type of redirect as permanent (Google Search Central).

Without WordPress there are no plugins to update and no exposed database: the site is static files published on GitHub Pages.

Decision 2 · Catalog

A catalog with WhatsApp on every product page: 30.4% of sessions ended in a click (Feb – May 2026)

Italgel's catalog was organized around what buyers search for, and every product page has a WhatsApp button to ask about price, availability and shipping before deciding:

• Machines: soft-serve, artisan and industrial.
• Supplies: bases, pastes, coatings, variegates and toppings.
• Display: ice cream display cases.

Since February 2026 every WhatsApp click is tracked in GA4 as an event, which shows the pages where conversations start.

Month (2026)	Sessions	WhatsApp clicks	Clicks / sessions
March	512	193	37.7%
April	754	236	31.3%
May	916	240	26.2%
June	893	256	28.7%
July	1,463	405	27.7%
August	1,576	408	25.9%
September (tracking under review)	1,516	286	18.9%

Source: GA4 for italgel.com.co, retrieved October 24, 2026. A WhatsApp click opens the conversation; it doesn't guarantee the message is sent.

Decision 3 · Content

18 guides for buyers who compare, and first place for «calculo de overrun»

Italgel's blog has 18 guides that answer what a buyer asks before investing: how to calculate overrun, what it costs to produce ice cream and whether an Italian or an Asian batch freezer makes more sense. Each guide links to the catalog category that solves the buyer's case. City pages for Medellín, Cali, Barranquilla and Bucaramanga were added because Italgel sells across Colombia.

Search (in Spanish)	Google position	Source
insumos para heladerias	1	Ranki, Jul 7, 2026
insumos para helados bogotá	1	Ranki, Jul 7, 2026
calculo de overrun	1, also shown in the AI Overview for "overrun helado"	Ranki, Jul 7, 2026
distribuidora de insumos para heladería	2.0 average, 55 clicks	Search Console, Feb – Oct 2026
mantecadora de helados	7.1 average, 834 impressions	Search Console, Feb – Oct 2026

Out of 185 keywords tracked in Colombia, 74 were in the top 3 and 42 more between positions 4 and 10 on July 7, 2026.

Decision 4 · AI search

463 sessions from ChatGPT and a spot in the AI Overview for «overrun helado»

Between February and October 2026 GA4 recorded 463 italgel.com.co sessions from chatgpt.com, and 368 sessions from the AI assistants channel between July and September alone, plus isolated sessions from Copilot, Gemini and Perplexity. Guides with formulas, costs and comparisons are the kind of content AI search engines cite most: in the GEO study by Aggarwal et al., adding numbers and sources increased a page's visibility in generative answers (KDD 2024).