Website and SEO for a plastic surgeon in Bogotá, Bucaramanga and Tunja

Decision 1 · Procedure pages

70 pages under /cirugias/: one per procedure, with its price, its recovery and its city

Dr. Hermes Gamba's website now has 70 pages under /cirugias/, built from scratch between February and July 2026. People looking for plastic surgery compare the procedure, the price, the recovery and where it's done, so Julián Franco built the section with a main page per procedure, pages for Bogotá, Bucaramanga and Tunja, and price, recovery and comparison variants. Old URLs were migrated with 77 redirects so nothing already on Google was lost.

Page	WhatsApp contact clicks
Home	138
/lipoescultura/	61
/lipoescultura/tunja/	26
/cirugias/lipoescultura/	25
/cirugias/mommy-makeover/	18

Source: GA4 for hermesgamba.com, February to July 2026, from the results report delivered to the doctor.

Decision 2 · Content

47 new articles for patients who compare: 21 non-branded procedure searches in Google's top 5

Between February and July 2026 Dr. Hermes Gamba's website published 47 new articles, and in September it had 21 non-branded procedure searches, with 100 or more impressions, in Google's top 5. Content went out in three stages: first mommy makeover and breast augmentation, with a series on implants; then tummy tucks; and finally the rest of the catalog (rhinoplasty, blepharoplasty, buccal fat removal, gluteoplasty, otoplasty and arm lifts, among others). Another 10 articles were refreshed. In September 2026 the top 5 included searches such as "lipoescultura 360 precio colombia" (2.9), "mommy makeover precio colombia" (4.0) and "abdominoplastia precio en colombia" (4.6).

Month	Clicks	Impressions	Average position
Sep 2025	121	8,771	16.7
Feb 2026	319	38,738	10.05
Apr 2026	340	45,271	9.65
May 2026	384	34,311	12.75
Jun 2026	634	67,096	8.29
Sep 2026	1,350	155,939	7.8

Source: Search Console for hermesgamba.com. September 2025 and 2026 retrieved October 24, 2026; February to June 2026 from the results report delivered to the doctor.

Decision 3 · Technical SEO

Medical schema, AVIF images and 278 fixed images: "fast" Core Web Vitals on mobile

In August 2026 Ubersuggest rated the LCP, FCP and CLS of Dr. Hermes Gamba's website as fast on mobile, using real-user data. Behind that is the part nobody sees: structured data for medical articles, a rewritten robots.txt, a video sitemap, fixed canonicals, AVIF images in several sizes, a service worker and 278 badly encoded images fixed.

68% of WhatsApp contact clicks between February and July 2026 came from Google:

Channel	Contact clicks	Share
Organic search	320	68%
Direct	114	24%
Referral	26	5%
Other	12	3%

Source: GA4 for hermesgamba.com, February to July 2026. Between July and September 2026, GA4 also recorded 178 sessions from AI assistants.