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    Case study · Real estate agency · Fusagasugá

    Real estate SEO for a regional agency in Fusagasugá

    ~950 organic visits a month, Ubersuggest estimate Oct 2024 · Ubersuggest, retrieved Oct 24, 2026

    17 articles on Fusagasugá, property tax and notary fees: about 950 organic visits a month in October 2024, per an Ubersuggest estimate.

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    Park with palm trees, hedges and green lawn under a cloudy sky in Fusagasugá

    Leben Inmobiliaria in October 2024: visits and keywords estimated by Ubersuggest

    organic visits a month, Ubersuggest estimate
    ~950
    Oct 2024 · Ubersuggest, retrieved Oct 24, 2026
    keywords ranking on Google Colombia, Ubersuggest estimate
    312
    Oct 2024 · Ubersuggest, retrieved Oct 24, 2026
    articles on Fusagasugá, taxes, paperwork and investing
    17
    Jan – Aug 2024 · site code (commit of Jun 18, 2025)
    Industry
    Real estate (regional market)
    City
    Fusagasugá
    Services
    SEO consulting · Hand-coded web development
    Year
    2023 – 2024
    Technology
    Jekyll

    Starting point

    A Fusagasugá real estate agency up against Fincaraíz and Metrocuadrado in the city's property searches

    Leben Inmobiliaria sold and rented houses, apartments and lots in Fusagasugá, and competed on Google with national portals such as Fincaraíz and Metrocuadrado for the city’s property searches.

    Decision 1 · Local content

    17 articles on Fusagasugá, property tax and notary fees: the local questions of people buying or renting

    Leben Inmobiliaria published 17 articles between January and August 2024, all written for people buying, selling or renting in Fusagasugá. Julián Franco framed the site as a niche play: instead of competing with Fincaraíz and Metrocuadrado for generic property searches, answer the local and paperwork questions of people looking for a home in the city, and link them to the listings for sale and rent.

    Topic Articles Examples (in Spanish)
    Fusagasugá and its areas6Best neighborhoods to live in, weather, apartments in Fusagasugá
    Taxes and paperwork4Property tax in Fusagasugá, notary fees, legal requirements to buy a house
    Investing4Investing in real estate, buying a house to rent out, bank foreclosure sales
    Commissions and selling3What to pay an agency to sell, rental commissions in Colombia

    Source: Leben Inmobiliaria site code (commit of June 18, 2025), articles dated January to August 2024.

    The site also added a notary fee calculator for property sales in Colombia, a tool that answers the same question as the paperwork articles.

    The result

    About 950 organic visits a month in October 2024, per an Ubersuggest estimate

    Leben Inmobiliaria reached 953 organic visits a month and 312 keywords in October 2024, according to Ubersuggest’s estimate for lebeninmobiliaria.com, and 744 visits in November. These are estimates from a third-party tool for the period when the agency was operating, not Search Console data.

    In less than a year we went from being invisible online to competing with the big real estate agencies. We even discovered new business opportunities we didn't know existed. The difference is impressive.

    General Manager, Leben Inmobiliaria

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