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34x Google clicks a month: from 74 to 2,495
Bilingual website and SEO for a plastic surgery clinic in Bogotá
A hand-coded site in Spanish and English: 221 people clicked WhatsApp and 392 users came from the US in September 2026.
Case study · Real estate agency · Fusagasugá
~950 organic visits a month, Ubersuggest estimate Oct 2024 · Ubersuggest, retrieved Oct 24, 2026
17 articles on Fusagasugá, property tax and notary fees: about 950 organic visits a month in October 2024, per an Ubersuggest estimate.
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Starting point
Leben Inmobiliaria sold and rented houses, apartments and lots in Fusagasugá, and competed on Google with national portals such as Fincaraíz and Metrocuadrado for the city’s property searches.
Leben Inmobiliaria published 17 articles between January and August 2024, all written for people buying, selling or renting in Fusagasugá. Julián Franco framed the site as a niche play: instead of competing with Fincaraíz and Metrocuadrado for generic property searches, answer the local and paperwork questions of people looking for a home in the city, and link them to the listings for sale and rent.
| Topic | Articles | Examples (in Spanish) |
|---|---|---|
| Fusagasugá and its areas | 6 | Best neighborhoods to live in, weather, apartments in Fusagasugá |
| Taxes and paperwork | 4 | Property tax in Fusagasugá, notary fees, legal requirements to buy a house |
| Investing | 4 | Investing in real estate, buying a house to rent out, bank foreclosure sales |
| Commissions and selling | 3 | What to pay an agency to sell, rental commissions in Colombia |
Source: Leben Inmobiliaria site code (commit of June 18, 2025), articles dated January to August 2024.
The site also added a notary fee calculator for property sales in Colombia, a tool that answers the same question as the paperwork articles.
The result
Leben Inmobiliaria reached 953 organic visits a month and 312 keywords in October 2024, according to Ubersuggest’s estimate for lebeninmobiliaria.com, and 744 visits in November. These are estimates from a third-party tool for the period when the agency was operating, not Search Console data.
In less than a year we went from being invisible online to competing with the big real estate agencies. We even discovered new business opportunities we didn't know existed. The difference is impressive.
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34x Google clicks a month: from 74 to 2,495
A hand-coded site in Spanish and English: 221 people clicked WhatsApp and 392 users came from the US in September 2026.
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2,159 WhatsApp clicks from the website
From WordPress to a hand-coded site with a catalog and WhatsApp on every product page: 2,159 WhatsApp clicks in 9 months, measured in GA4.
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