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Case study · Building materials · Valle del Cauca
City-by-city local SEO for a brick sales portal in Valle del Cauca, Colombia
0 → ~1,167 organic visits a month, Ubersuggest estimate Oct 2025 → Sep 2026 · Ubersuggest
A national hub, five city pages and intent pages: from 0 to ~1,167 visits a month estimated by Ubersuggest in 10 months.
I want to rank my business by city 
Verifiable guarantees, not promises
Ladrillera Colombia according to Ubersuggest: from 0 to ~1,167 estimated visits a month and 177 keywords
- organic visits a month, Ubersuggest estimate
- ~1,167
- Before: 0
- Oct 2025 → Sep 2026 · Ubersuggest
- keywords ranking in Google Colombia, Ubersuggest estimate
- 177
- Before: 0
- Oct 2025 → Sep 2026 · Ubersuggest
- Valle del Cauca cities with their own page
- 5
- 2026 · Site sitemap
- Industry
- Brick and block sales and quotes
- City
- Valle del Cauca
- Services
- SEO consulting · Hand-coded web development
- Year
- 2025 – 2026
- Technology
- Jekyll · Firebase
Starting point
A new portal with no organic traffic, in a market where "ladrillo" (brick) gets 9,900 searches a month
The Ladrillera Colombia portal sold and quoted bricks and blocks with a focus on Valle del Cauca: Cali, Jamundí, Yumbo, Candelaria and Palmira. In October and November 2025 the domain had no estimated organic traffic (Ubersuggest). The demand research gathered 890 keywords: “ladrillo” (brick) gets 9,900 searches a month and “ladrillera” (brickworks) 2,400 (Ubersuggest, June 2025). The portal had to show up for those searches from zero, against brickworks already established on Google.
Decision 1 · Architecture by city and intent
A national hub, 5 city pages and one page per question: brick sizes, prices and types
The Ladrillera Colombia portal had separate pages for the two ways people search for bricks, so they wouldn't compete with each other: by city ("ladrillera en Cali", brickworks in Cali) and by a specific question ("medidas de ladrillos", brick sizes; "precio de un ladrillo en Colombia", the price of a brick in Colombia).
- City pages: Cali, Jamundí, Yumbo, Candelaria and Palmira, for purchase searches ("ladrillos en Cali", "cotizar ladrillo Jamundí").
- Intent pages: sizes, prices, types, brick versus block, transport and suppliers.
- Catalog: 9 types of brick and block, including clay, structural, refractory and concrete.
Julián Franco drew up the 5-city SEO plan in June 2026. It used a TF-IDF analysis against competitors to set each city apart by type of construction: gated communities and plots in Jamundí, warehouses and the industrial zone in Yumbo, rural building in Candelaria, and remodeling and the urban center in Palmira. The plan's anti-cannibalization rule: a city page mentions each product and links to its own page instead of competing for that search.
| Search (in Spanish) | Searches a month | Estimated position | Page |
|---|---|---|---|
| medidas de ladrillos | 880 | 3 | Brick sizes in Colombia |
| ladrillos medidas | 590 | 3 | Brick sizes in Colombia |
| precio bloque estructural | 260 | 8 | Cali |
| ladrillera en cali | 260 | 9 | Cali |
| precio de un ladrillo en colombia | 210 | 6 | Palmira |
Source: Ubersuggest, Colombia, September 2026 positions retrieved October 24, 2026. These are the tool's estimates, not positions measured in Search Console.
Decision 2 · Quotes and visibility curve
A quote form two weeks after launch and an estimated curve from 9 visits a month in December 2025 to ~1,167 in September 2026
The Ladrillera Colombia portal's advanced quote form and its Firebase dashboard to review every request were built between November 29 and December 1, 2025, two weeks after launch. Ubersuggest estimated 9 organic visits a month in December 2025 and ~1,167 in September 2026. The site also offered a quote calculator and, from April 2026, 8 blog posts.
| Month | Estimated organic visits a month | Ranking keywords |
|---|---|---|
| Oct – Nov 2025 | 0 | 0 |
| Dec 2025 | 9 | 9 |
| Mar 2026 | 309 | 54 |
| May 2026 | 1,149 | 102 |
| Jun 2026 | 1,266 | 94 |
| Jul 2026 | 521 | 114 |
| Sep 2026 | 1,167 | 177 |
Source: Ubersuggest, Colombia, retrieved October 24, 2026. Third-party traffic estimate.
Timeline
From the November 14, 2025 launch to the 5-city Valle SEO plan in June 2026
- Nov 14, 2025
Launch on ladrilleracolombia.com
A Jekyll site connected to the domain, built on prior research of 890 industry keywords
- Nov 29 – Dec 1, 2025
Quote form and request dashboard
An advanced brick quote form and a Firebase dashboard to review incoming requests
- Mar 2026
Site search in 15 commits
On-site search and metadata adjustments, between March 5 and 9
- Apr 2026
8 posts: brick types, 2026 prices and brick versus block
Brick types, 2026 prices, brick versus block, how to choose, manufacturing and logistics, published between April 1 and 25
- Jun 2026
SEO plan for 5 Valle cities
TF-IDF analysis and 4 clusters with no cannibalization for Cali, Jamundí, Yumbo, Candelaria and Palmira
The result
From 0 to ~1,167 organic visits a month and 177 keywords in 10 months, according to Ubersuggest
The Ladrillera Colombia portal went, according to Ubersuggest’s estimate for Colombia (retrieved October 24, 2026), from 0 organic visits a month in October 2025 to ~1,167 in September 2026, and from 0 to 177 ranking keywords. The brick sizes page reached an estimated position 3 for “medidas de ladrillos” (brick sizes), a search with 880 queries a month. These are estimates from a third-party tool, not Search Console measurements.
The Ladrillera Colombia website on desktop and mobile
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